BNI is a powerful and unique tool for growing your business through word of mouth referrals. This is achieved through a philosophy of "Givers Gain". The more business I refer to other members of the chapter, the more interest I take in their success, the more that help is reciprocated for my business. Last year this method generated over 5.5 million referrals in 5000+ chapters with over 100,000 members in 39 countries, resulting in more than $2.2 billion in business!
Keywords: referrals, word-of-mouth marketing, advertising, publicity